Packaging Design for "Sprayli" Non-Stick Cooking Spray with Olive Oil

Project Description: "Sprayli" is an innovative non-stick cooking spray infused with natural olive oil, designed to simplify the cooking process and add joy to your culinary creations. In this project, I developed a unique packaging design using green and black colors to emphasize the freshness, eco-friendliness, and style of the product.

Insight: Analyzing the competition and the market for non-stick cooking sprays, I noticed that most packaging designs were standard and lacked distinctiveness. My goal was to create packaging that would catch consumers' attention and highlight the unique features of "Sprayli".

Concept: My design concept revolves around a vibrant and captivating image of a sunflower. This symbol of nature reflects the natural and fresh attributes of sunflower oil, the key component of the spray. The combination of yellow and black colors in the design creates an energetic and stylish look, making it stand out on store shelves.

Packaging Design: On the front side of the packaging, I placed a prominent image of a sunflower enclosed in a yellow circle with a black frame. I chose a black color for the "Sprayli" logo to ensure legibility and contrast. Additionally, a brief description of the product's advantages and usage instructions is featured on the front side.

Practicality: Taking into consideration the needs of the target audience, I ensured that the Sprayli packaging offers user-friendly functionality. The ergonomic spray nozzle enables even distribution of the spray on pans or grills, making it a reliable kitchen companion for all cooking experiences.

Result: The "Sprayli" packaging design with green and black hues effectively conveys the product's characteristics and adds a stylish and contemporary touch to the packaging. I have created packaging that captures attention, emphasizes the freshness, eco-friendliness, and efficiency of "Sprayli", and makes cooking a pleasant and convenient experience.